Deeply connected to food, fibre and primary production
AgCommunicators is a consulting company helping organisations dedicated to rural and regional Australia achieve their goals and reach their potential.
We use our strategic and creative expertise to provide our clients with quality service and a competitive edge.
Motivated by a purpose that goes beyond our service offering, we exist to help rural and regional Australia – its farmers, its people and its organisations – be successful, connected, prosperous, revered and understood.



Our Approach
1. Insights
We first seek to define and understand your target audience to ensure the strategy chosen has maximum effect.
2. Strategy
Using our strategic and creative expertise, we outline the best approach to achieve your objectives.
3. Tactics
Our multi-skilled team then works to roll-out the project’s components, in alignment with the agreed budget and milestones.
4. Evaluation
We always recommend reviewing work undertaken to ensure all objectives have been achieved and to capture options and ideas for future growth.
Skills we offer clients ...
Communication & marketing
- Strategy development
- Professional writing and editing
- Science communication and extension
- Technical content development
- PR and media liaison
- Social and digital media management
- Marketing and advertising campaigns
- Videography and photography
- Graphic design and brand development
- Webinars and podcasts
- Exhibit and booth design
Education & training
- Food and fibre education programs
- Teacher professional development
- Values-based communication
- Technical and extension workshops
- Writing and content workshops
- Media training and interview skills
Specialist project skills
- Facilitation and strategic planning
- Stakeholder engagement
- Conference and event MC
- Multi-party grant and tender development
- Project and budget management
What drives us ...
We want our food and fibre production industries to be recognised as professional, tech savvy and world leading. We want all Australians to know that the people and communities involved in feeding and clothing them are doing great work – and making an international impact.
We want to grow trust in our industry and grow our industry’s trust in our clients so, through our efforts, we contribute to the strength and resilience of both.
Our Team
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Deanna Lush
Managing Director
Deanna is a strategic communication specialist with a unique mix of ag knowledge combined with political, media and publishing experience and stakeholder engagement skills.
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Belinda Cay
Director
Belinda is a science communicator and educator, facilitator and MC with experience in a host of technical, corporate and not-for-profit organisations.
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David Foxx
Senior Consultant
David’s (aka Foxx) versatility spans all facets of communication, marketing and advertising and he brings extensive expertise in content for both commercial and technical clients.
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Anita Giarratano
Accounts & Administration Officer
Anita’s experience ensures quality account management for AgC and our clients. She’s the friendly voice on the phone when you call us.
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Cara Heney
Business Manager
Cara oversees our business management, HR, contracting, accounting and administration functions, working in partnership with AgC’s project managers.
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Alistair Lawson
Project Manager
Alistair specialises in strategy and content development across both written and digital platforms. With a love for the written word, he’s our editor in chief.
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Bridget Penna
Senior Project Manager
Bridget manages the day-to-day operations of AgC’s communication and marketing projects. She specialises in strategy and management of large, multi-output projects.
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Dr Kaye Ferguson
Communication specialist
Kaye has a background in research and scientific communications and is dedicated to producing communications materials that connect industry to research in a clear and consistent voice.
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