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Ambassadors for the Red Meat Industry

Ambassadors for the Red Meat Industry

Communication & Marketing Featured
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The SA Ag Careers Hub

The SA Ag Careers Hub

Education
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  The SA Ag Careers Ambassadors program supports South Australian schools to showcase and raise awareness of agricultural careers and opportunities. The initiative was…

South Australian Lead Ag Teacher

South Australian Lead Ag Teacher

Education
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  The Lead Ag Teacher role supports schools to more effectively teach and implement agriculture throughout their curriculum. Funded by the South Australian Grain…

ifarmwell

ifarmwell

Communication & Marketing Featured
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SA Grain Industry Trust

SA Grain Industry Trust

Communication & Marketing Featured
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Shared Values

Shared Values

Communication & Marketing
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GRDC Technical Writing

GRDC Technical Writing

Communication & Marketing
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Communication & Marketing Featured

Ambassadors for the Red Meat Industry

  • OBJECTIVE

    Create a network of ambassadors who have the skills, knowledge and confidence to engage with the community about the Australian red meat industry across a range of activities.

  • ACTION

    AgCommunicators has partnered with Meat & Livestock Australia to deliver the Ambassadors for the Red Meat Industry program since 2021. A major part of this project is holding two-day workshops across Australia where participants are trained in shared values communication, social media and media. Once they have completed the training, they are added to an alumni network where they are regularly given the opportunity to participate in MLA’s public-facing activities to utilise their skills.

  • RESULT

    MLA now has more than 500 ambassadors in a network AgC helps to manage. Workshops consistently achieve a high satisfaction rating. Furthermore, participants consistently report a significant improvement in their knowledge and skills in engaging with Australian consumers to build trust in the red meat industry.

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Education

The SA Ag Careers Hub

  The SA Ag Careers Ambassadors program supports South Australian schools to showcase and raise awareness of agricultural careers and opportunities. The initiative was…

View Project
Education

South Australian Lead Ag Teacher

  The Lead Ag Teacher role supports schools to more effectively teach and implement agriculture throughout their curriculum. Funded by the South Australian Grain…

View Project
Communication & Marketing Featured

ifarmwell

  • OBJECTIVE

    ifarmwell is a vital program helping farmers develop skills to manage through tough times. It originally involved a series of modules which farmers completed to take control of their lives and reduce the impact of negative situations. The objective was to make it digitally available via audio and visual means to appeal to a broader base.

  • ACTION

    The program was originally only available in written format on the website. AgC took the base content and converted it to a series of scripts with a number of voices to naturally segment the material. The video case studies were filmed on location in regional South Australia and Victoria and produced in-house.

  • RESULT

    ifarmwell now has a professional eight-part audio series outlining the key elements of the program. Each module contains a lot of information so the key was to make them easy to understand and listen to, which included audio grabs from other farmers. The videos outline how the program has helped other farmers, demonstrating it is a program for all ages and genders. Find out more on the <a href ="https://ifarmwell.com.au target="_blank"> <u>ifarmwell website.</u> </a>

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Communication & Marketing Featured

SA Grain Industry Trust

  • OBJECTIVE

    Communicate the results of the research funded by SAGIT to growers, while raising awareness of the value of the 30c/t levy.

  • ACTION

    This project combines communication of practice change information while ensuring the value of the SAGIT levy is clearly understood. AgC has been managing this since 2014, including the annual project call and announcement of successful projects. We develop articles, video, social media, research summaries, and designed and manage the website.

  • RESULT

    For the past three years, the fund has received record applications and has been oversubscribed. AgC has built SAGIT’s audience share and made the project results easier to access, as well as ensured legacy content is available to researchers and producers.

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Communication & Marketing

Shared Values

  • OBJECTIVE

    Present shared values communication workshops for the Livestock Collective’s Livestock Leaders program – designed to build capacity of supply chain champions involved in livestock production – and the Grain Industry Association of WA cross-commodity young leaders group.

  • ACTION

    As part of her 2019 SA Rural Women’s Award project, Deanna travelled to the United States Center for Food Integrity to become an accredited shared values communication trainer. The training teaches participants to connect with people outside of agriculture using shared values, which CFI research has found is three to five times more important to building trust than sharing facts or demonstrating technical skills or expertise.

  • RESULT

    The training is highly interactive and practical and gives participants a template to communicate scientific and technical information through shared values principles. Feedback from participants has been outstanding with high satisfaction scores and positive comments. Shared values training is now a regular feature of the ongoing Livestock Leaders professional development program.

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Communication & Marketing

GRDC Technical Writing

  • OBJECTIVE

    Deliver clear, easy-to-understand research results from the Grains Research & Development Corporation to growers to enable them to make the best decisions for their farm businesses.

  • ACTION

    In the past 10 years, we have contributed a range of technical articles, e-newsletters, fact sheets and video clips to the GRDC’s communication and extension material, including its popular magazine Ground Cover.

  • RESULT

    The grain industry has a lot of talented researchers. AgC takes great pride in working with them to communicate their findings and ensure their hard work makes maximum difference to grain growers’ bottom lines.

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