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Portfolio

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Science Investigation Awards

  • OBJECTIVE

    Coordinate a state-based science competition which engages primary and secondary school students in experimental design and research methodology using agriculture as the teaching platform. There was a need for a program to deliver agricultural concepts in mainstream subjects, such as science, which helped engage students in how science is used to improve food production.

  • ACTION

    AgC, through its Food and Fibre Education SA project, developed and delivered a competition which teaches students about experimental design and research methodology using agricultural examples. The AgC team delivered a curriculum-linked workbook and presentation to teach research methodology, including developing a hypothesis, method and analysing results. Students are then mentored to complete their own science investigation on a topic of choice, with their results presented as a research poster.

  • RESULT

    Each year AgC works with about 800 students at 15 partner schools teaching agricultural science, the role of science in sustainable food production and research methodology and experimental design. Students are mentored to complete their own research and present their results in a poster which is judged at an in-school science fair competition. The top five from each class are selected to move through to the Grand Final, held at the Royal Adelaide Show. Around 120 students then compete for the sought-after blue ribbon and cash prizes. Posters are judged by industry representatives with students further mentored on careers in ag science. This project is in its sixth year with AgC in 2020 and is successfully encouraging students to consider ag careers.

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Grain Producer

  • OBJECTIVE

    Create a publication which keeps industry stakeholders up-to-date with news and information in the SA grain growing sector.

  • ACTION

    AgC created Grain Producer – an A4 magazine published twice yearly featuring news and stories from the SA industry and profiling issues that impact the sector’s productivity and profitability. As its masthead states, its aim is to, “communicate professional, innovative and tech-savvy nature of grain production in SA and its significant contribution to the SA economy”.

  • RESULT

    The publication is a platform to highlight all the great work that Grain Producers SA does on behalf of farmers. It is a tool and point of conversation when engaging with anyone outside of the SA grain industry, including politicians and overseas guests. AgC has completed seven editions which can be read on the <a href="http://grainproducerssa.com.au/latest/stakeholder-updates/" target="_blank"><u>GPSA website.</u></a>

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ifarmwell

  • OBJECTIVE

    ifarmwell is a vital program helping farmers develop skills to manage through tough times. It originally involved a series of modules which farmers completed to take control of their lives and reduce the impact of negative situations. The objective was to make it digitally available via audio and visual means to appeal to a broader base.

  • ACTION

    The program was originally only available in written format on the website. AgC took the base content and converted it to a series of scripts with a number of voices to naturally segment the material. The video case studies were filmed on location in regional South Australia and Victoria and produced in-house.

  • RESULT

    ifarmwell now has a professional eight-part audio series outlining the key elements of the program. Each module contains a lot of information so the key was to make them easy to understand and listen to, which included audio grabs from other farmers. The videos outline how the program has helped other farmers, demonstrating it is a program for all ages and genders. Find out more on the <a href ="https://ifarmwell.com.au target="_blank"> <u>ifarmwell website.</u> </a>

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Circular Resources

  • OBJECTIVE

    Deliver the ‘look and feel’ and business pitch for new tech start-up Circular Resources – an innovative e-waste processing company, established in Australia, based in Singapore and rolling out in the UK – in other words, going global.

  • ACTION

    AgC interviewed the company founders and researched electronic waste disposal to position the company for its launch to the market. We developed the logo, style guide and branded suite of materials, featuring a company brochure, letterhead and business cards.

  • RESULT

    This project delivered a cost-effective suite of design and content services to the client, providing a clearly articulated value proposition and visually appealing starting base to launch other content platforms, such as social media.

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T-Ports

  • OBJECTIVE

    AgC partnered with T-Ports through the construction and operation of the part-grower owned port at Lucky Bay on the Eyre Peninsula. This partnership continues as T-Ports now prepares to construct a second port at Wallaroo. T-Ports introduced disruptive technology into the state with the construction of the first grain transhipment port in the nation.

  • ACTION

    The team has provided T-Ports with strategic communication, marketing and events support including imagery, media engagement, website, social media, grower and client engagement, podcasts, videos, event management and more.

  • RESULT

    The first harvest and export from Lucky Bay in 2019/20 was a success with more than 190 growers delivering to the new grain storage provider. T-Ports has received extensive national media coverage and has an engaged audience on social media and email platforms. Ongoing work includes communication, marketing, stakeholder engagement and issues management.

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SA Grain Industry Trust

  • OBJECTIVE

    Communicate the results of the research funded by SAGIT to growers, while raising awareness of the value of the 30c/t levy.

  • ACTION

    This project combines communication of practice change information while ensuring the value of the SAGIT levy is clearly understood. AgC has been managing this since 2014, including the annual project call and announcement of successful projects. We develop articles, video, social media, research summaries, and designed and manage the website.

  • RESULT

    For the past three years, the fund has received record applications and has been oversubscribed. AgC has built SAGIT’s audience share and made the project results easier to access, as well as ensured legacy content is available to researchers and producers.

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Shared Values

  • OBJECTIVE

    Present shared values communication workshops for the Livestock Collective’s Livestock Leaders program – designed to build capacity of supply chain champions involved in livestock production – and the Grain Industry Association of WA cross-commodity young leaders group.

  • ACTION

    As part of her 2019 SA Rural Women’s Award project, Deanna travelled to the United States Center for Food Integrity to become an accredited shared values communication trainer. The training teaches participants to connect with people outside of agriculture using shared values, which CFI research has found is three to five times more important to building trust than sharing facts or demonstrating technical skills or expertise.

  • RESULT

    The training is highly interactive and practical and gives participants a template to communicate scientific and technical information through shared values principles. Feedback from participants has been outstanding with high satisfaction scores and positive comments. Shared values training is now a regular feature of the ongoing Livestock Leaders professional development program.

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Urrbrae Careers Expo

  • OBJECTIVE

    Partner with Urrbrae Agricultural High School to coordinate and deliver an inaugural agricultural, science and vet careers expo that showcased career pathways, university and trade study opportunities and job opportunities to South Australian students.

  • ACTION

    AgC, through its Food and Fibre Education SA project, identified and coordinated more than 40 industry partners and sponsors to participate in the expo, which was held at Urrbrae Agricultural High School. Each exhibitor was briefed on the need to engage students and profile the awesome careers offered. AgC coordinated sponsors, exhibitors, event management and marketing, careers brochure development and facilitation of the event.

  • RESULT

    This project delivered a highly engaging careers event for Urrbrae Agricultural High School. More than 450 people attended, with regional schools bringing students to Adelaide to participate. Recognising the potential for direct contact with future employees, 40 providers participated and said it was a unique opportunity. Exhibitors displayed the diversity of tertiary and trade careers and job opportunities available in SA. The evening included a careers panel, with speakers discussing global food security, ag technology and innovation, and providing tips for successful job seeking. The event is likely to be held every year to benefit students and build ongoing relationships between schools and universities, government agencies and industry. Feedback was outstanding with feedback from parents that it inspired their children to consider ag careers.

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GRDC Technical Writing

  • OBJECTIVE

    Deliver clear, easy-to-understand research results from the Grains Research & Development Corporation to growers to enable them to make the best decisions for their farm businesses.

  • ACTION

    In the past 10 years, we have contributed a range of technical articles, e-newsletters, fact sheets and video clips to the GRDC’s communication and extension material, including its popular magazine Ground Cover.

  • RESULT

    The grain industry has a lot of talented researchers. AgC takes great pride in working with them to communicate their findings and ensure their hard work makes maximum difference to grain growers’ bottom lines.

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Growing SA

  • OBJECTIVE

    Create a flagship annual conference for two of the largest commodity groups of SA’s revised advocacy structure – Grain Producers SA and Livestock SA – and use it as an opportunity to promote all the great things about agriculture in South Australia.

  • ACTION

    The first GROWING SA conference was held in 2017 – and came together in just 12 weeks with 275 delegates. AgC organised everything from the conference name, branding and pitch to the program, logistics and registration, and exhibition space. We also rolled out the communication strategy and created the website. AgC has since been event managers for 2018 and 2019 and is working on 2021.

  • RESULT

    Each conference has been a huge success – with 230-275 delegates and a host of sponsors and exhibitors. The average overall event score from delegates averages between 8 and 9 out of 10 every year and organisation of the day at 9/10. The event provides an important forum for policy discussion between commodities as well as networking for producers, industry service providers and policy decision-makers. It also is a platform for putting topical rural issues in front of an urban audience by engaging with metropolitan media.

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LambEx 2018

  • OBJECTIVE

    Take on the sheep and lamb industry’s premier event, LambEx, and turn around an entire event for 1200 people in 13 months.

  • ACTION

    AgC managed all aspects of the conference, working with a passionate industry organising committee. We managed the entire event logistics – set up and milestone planning, executive support to the ‘usual’ activities including logistics, registration, speaker management, website, communication, promotion, post-conference tours, risk and issues management, industry building activities and sponsorship.

  • RESULT

    Typically, the conference requires an 18-month planning phase. Despite this, LambEx 2018 reached its planning and financial milestones … with great feedback from delegates and the committee.

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