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Agricultural, animal and vet sciences careers expo

Agricultural, animal and vet sciences careers expo

Education
Show project

  AgCommunicators collaborates with Urrbrae Agricultural High School to deliver the annual Agricultural, Animal and Vet Sciences Careers Expo. In its third year in 2022, the expo...

The SA Ag Careers Hub

The SA Ag Careers Hub

Education
Show project

  The SA Ag Careers Ambassadors program supports South Australian schools to showcase and raise awareness of agricultural careers and opportunities. The initiative was designed in response...

South Australian Lead Ag Teacher

South Australian Lead Ag Teacher

Education
Show project

  The Lead Ag Teacher role supports schools to more effectively teach and implement agriculture throughout their curriculum. New in 2022-23 and funded by the South Australian...

Science Investigation Awards

Science Investigation Awards

Education
Show project

  The Science Investigation Awards are an annual competition for students in years 4 to 10. AgC visits schools and teaches students about experimental design and research...

Grain Producer

Grain Producer

Communication & Marketing
Show project

ifarmwell

ifarmwell

Communication & Marketing Featured
Show project

Circular Resources

Circular Resources

Communication & Marketing Featured
Show project

SA Grain Industry Trust

SA Grain Industry Trust

Communication & Marketing Featured
Show project

Shared Values

Shared Values

Communication & Marketing
Show project

GRDC Technical Writing

GRDC Technical Writing

Communication & Marketing
Show project

Growing SA

Growing SA

Specialist Project Skills
Show project

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Education

Agricultural, animal and vet sciences careers expo

  AgCommunicators collaborates with Urrbrae Agricultural High School to deliver the annual Agricultural, Animal and Vet Sciences Careers Expo. In its third year in 2022, the expo...

View Project
Education

The SA Ag Careers Hub

  The SA Ag Careers Ambassadors program supports South Australian schools to showcase and raise awareness of agricultural careers and opportunities. The initiative was designed in response...

View Project
Education

South Australian Lead Ag Teacher

  The Lead Ag Teacher role supports schools to more effectively teach and implement agriculture throughout their curriculum. New in 2022-23 and funded by the South Australian...

View Project
Education

Science Investigation Awards

  The Science Investigation Awards are an annual competition for students in years 4 to 10. AgC visits schools and teaches students about experimental design and research...

View Project
Communication & Marketing

Grain Producer

  • OBJECTIVE

    Create a publication which keeps industry stakeholders up-to-date with news and information in the SA grain growing sector.

  • ACTION

    AgC created Grain Producer – an A4 magazine published twice yearly featuring news and stories from the SA industry and profiling issues that impact the sector’s productivity and profitability. As its masthead states, its aim is to, “communicate professional, innovative and tech-savvy nature of grain production in SA and its significant contribution to the SA economy”.

  • RESULT

    The publication is a platform to highlight all the great work that Grain Producers SA does on behalf of farmers. It is a tool and point of conversation when engaging with anyone outside of the SA grain industry, including politicians and overseas guests. AgC has completed seven editions which can be read on the <a href="http://grainproducerssa.com.au/latest/stakeholder-updates/" target="_blank"><u>GPSA website.</u></a>

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Communication & Marketing Featured

ifarmwell

  • OBJECTIVE

    ifarmwell is a vital program helping farmers develop skills to manage through tough times. It originally involved a series of modules which farmers completed to take control of their lives and reduce the impact of negative situations. The objective was to make it digitally available via audio and visual means to appeal to a broader base.

  • ACTION

    The program was originally only available in written format on the website. AgC took the base content and converted it to a series of scripts with a number of voices to naturally segment the material. The video case studies were filmed on location in regional South Australia and Victoria and produced in-house.

  • RESULT

    ifarmwell now has a professional eight-part audio series outlining the key elements of the program. Each module contains a lot of information so the key was to make them easy to understand and listen to, which included audio grabs from other farmers. The videos outline how the program has helped other farmers, demonstrating it is a program for all ages and genders. Find out more on the <a href ="https://ifarmwell.com.au target="_blank"> <u>ifarmwell website.</u> </a>

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Communication & Marketing Featured

Circular Resources

  • OBJECTIVE

    Deliver the ‘look and feel’ and business pitch for new tech start-up Circular Resources – an innovative e-waste processing company, established in Australia, based in Singapore and rolling out in the UK – in other words, going global.

  • ACTION

    AgC interviewed the company founders and researched electronic waste disposal to position the company for its launch to the market. We developed the logo, style guide and branded suite of materials, featuring a company brochure, letterhead and business cards.

  • RESULT

    This project delivered a cost-effective suite of design and content services to the client, providing a clearly articulated value proposition and visually appealing starting base to launch other content platforms, such as social media.

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Communication & Marketing Featured

SA Grain Industry Trust

  • OBJECTIVE

    Communicate the results of the research funded by SAGIT to growers, while raising awareness of the value of the 30c/t levy.

  • ACTION

    This project combines communication of practice change information while ensuring the value of the SAGIT levy is clearly understood. AgC has been managing this since 2014, including the annual project call and announcement of successful projects. We develop articles, video, social media, research summaries, and designed and manage the website.

  • RESULT

    For the past three years, the fund has received record applications and has been oversubscribed. AgC has built SAGIT’s audience share and made the project results easier to access, as well as ensured legacy content is available to researchers and producers.

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Communication & Marketing

Shared Values

  • OBJECTIVE

    Present shared values communication workshops for the Livestock Collective’s Livestock Leaders program – designed to build capacity of supply chain champions involved in livestock production – and the Grain Industry Association of WA cross-commodity young leaders group.

  • ACTION

    As part of her 2019 SA Rural Women’s Award project, Deanna travelled to the United States Center for Food Integrity to become an accredited shared values communication trainer. The training teaches participants to connect with people outside of agriculture using shared values, which CFI research has found is three to five times more important to building trust than sharing facts or demonstrating technical skills or expertise.

  • RESULT

    The training is highly interactive and practical and gives participants a template to communicate scientific and technical information through shared values principles. Feedback from participants has been outstanding with high satisfaction scores and positive comments. Shared values training is now a regular feature of the ongoing Livestock Leaders professional development program.

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Communication & Marketing

GRDC Technical Writing

  • OBJECTIVE

    Deliver clear, easy-to-understand research results from the Grains Research & Development Corporation to growers to enable them to make the best decisions for their farm businesses.

  • ACTION

    In the past 10 years, we have contributed a range of technical articles, e-newsletters, fact sheets and video clips to the GRDC’s communication and extension material, including its popular magazine Ground Cover.

  • RESULT

    The grain industry has a lot of talented researchers. AgC takes great pride in working with them to communicate their findings and ensure their hard work makes maximum difference to grain growers’ bottom lines.

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Specialist Project Skills

Growing SA

  • OBJECTIVE

    Create a flagship annual conference for two of the largest commodity groups of SA’s revised advocacy structure – Grain Producers SA and Livestock SA – and use it as an opportunity to promote all the great things about agriculture in South Australia.

  • ACTION

    The first GROWING SA conference was held in 2017 – and came together in just 12 weeks with 275 delegates. AgC organised everything from the conference name, branding and pitch to the program, logistics and registration, and exhibition space. We also rolled out the communication strategy and created the website. AgC has since been event managers for 2018 and 2019 and is working on 2021.

  • RESULT

    Each conference has been a huge success – with 230-275 delegates and a host of sponsors and exhibitors. The average overall event score from delegates averages between 8 and 9 out of 10 every year and organisation of the day at 9/10. The event provides an important forum for policy discussion between commodities as well as networking for producers, industry service providers and policy decision-makers. It also is a platform for putting topical rural issues in front of an urban audience by engaging with metropolitan media.

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