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Communication & Marketing Featured

ifarmwell

  • OBJECTIVE

    ifarmwell is a vital program helping farmers develop skills to manage through tough times. It originally involved a series of modules which farmers completed to take control of their lives and reduce the impact of negative situations. The objective was to make it digitally available via audio and visual means to appeal to a broader base.

  • ACTION

    The program was originally only available in written format on the website. AgC took the base content and converted it to a series of scripts with a number of voices to naturally segment the material. The video case studies were filmed on location in regional South Australia and Victoria and produced in-house.

  • RESULT

    ifarmwell now has a professional eight-part audio series outlining the key elements of the program. Each module contains a lot of information so the key was to make them easy to understand and listen to, which included audio grabs from other farmers. The videos outline how the program has helped other farmers, demonstrating it is a program for all ages and genders. Find out more on the ifarmwell website.

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