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Communication & Marketing Featured

SA Grain Industry Trust

  • OBJECTIVE

    Communicate the results of the research funded by SAGIT to growers, while raising awareness of the value of the 30c/t levy.

  • ACTION

    This project combines communication of practice change information while ensuring the value of the SAGIT levy is clearly understood. AgC has been managing this since 2014, including the annual project call and announcement of successful projects. We develop articles, video, social media, research summaries, and designed and manage the website.

  • RESULT

    For the past three years, the fund has received record applications and has been oversubscribed. AgC has built SAGIT’s audience share and made the project results easier to access, as well as ensured legacy content is available to researchers and producers.

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