Create a publication which keeps industry stakeholders up-to-date with news and information in the SA grain growing sector.
ACTION
AgC created Grain Producer – an A4 magazine published twice yearly featuring news and stories from the SA industry and profiling issues that impact the sector’s productivity and profitability. As its masthead states, its aim is to, “communicate professional, innovative and tech-savvy nature of grain production in SA and its significant contribution to the SA economy”.
RESULT
The publication is a platform to highlight all the great work that Grain Producers SA does on behalf of farmers. It is a tool and point of conversation when engaging with anyone outside of the SA grain industry, including politicians and overseas guests. AgC has completed seven editions which can be read on the GPSA website.